Furikake, everything. Rice. Granola. Avocado toast. Noodles. —Endless options

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Umami うまみ

Umami うまみ

Featured Products

Furikake Nut Crunch Furikake Nut Crunch
Furikake Nut Crunch
$13.00

Furikake Nut Crunch is a savory-sweet snack inspired by Hawaiʻi’s love for umami.
Crunchy roasted nuts are coated with furikake seasoning for a bold mix of salty, nutty, and lightly sweet flavors.

It’s satisfying without being heavy — we ditched corn syrup, honey, or oil. Low in sugar and keto friendly.

Made in small batches with simple ingredients and big flavor.

Truffle Furikake (Limited Edition)
Truffle Furikake (Limited Edition)
$7.50
Butter Shoyu Garlic Furikake Butter Shoyu Garlic Furikake
Butter Shoyu Garlic Furikake
$7.50
Classic Nori Furikake Classic Nori Furikake
Classic Nori Furikake
$7.50

Umami blend of seaweed furikake with bold umami flavor

Spicy Miso Furikake Spicy Miso Furikake
Spicy Miso Furikake
$7.50

Blend of Spicy Miso Furikake.

4 Varietyies Furikake Packs 4 Varietyies Furikake Packs
4 Varietyies Furikake Packs
$30.00

Get All 5 flavors in 1 order!

Sprinkle What You Love. Elevate Your Dish.

French fries topped with herbs and sesame seeds, served in a metallic cup with parchment paper lining.
Close-up of a bowl of poke topped with diced avocado, black and red pepper flakes, and sesame seeds, with crispy tortilla chips on the side.
Slices of raw salmon topped with crushed spices and sliced avocado on a white surface.
Close-up of spicy popcorn with green and black seasoning in a paper container.
A baked salmon fillet topped with chopped herbs and sesame seeds, with scattered herbs and seeds on a beige surface.
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Uncover Our Story

We create furikake that honors Japanese tradition while embracing the creativity of our Hawai‘i culture.

From poke bowls to avocado toast, every sprinkle is a bridge between heritage and modern flavor.

We push the boundaries of taste to deliver a powerful dining experience that leaves a lasting impression. Learn more