Furikake, everything. Rice. Granola. Avocado toast. Noodles. —Endless options

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Umami うまみ

Umami うまみ

Sprinkle What You Love. Elevate Your Dish.

Close-up of three fried eggs with seasoning, sliced avocado, and black pepper, on a beige surface.
Close-up of a bowl of poke topped with diced avocado, black and red pepper flakes, and sesame seeds, with crispy tortilla chips on the side.
French fries topped with herbs and sesame seeds, served in a metallic cup with parchment paper lining.
Slices of raw salmon topped with crushed spices and sliced avocado on a white surface.
Close-up of spicy popcorn with green and black seasoning in a paper container.
A baked salmon fillet topped with chopped herbs and sesame seeds, with scattered herbs and seeds on a beige surface.
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Featured Products

Truffle Furikake (Limited Edition)
Truffle Furikake (Limited Edition)
$7.99
Garlic Wasabi Aioli Furikake Garlic Wasabi Aioli Furikake
Garlic Wasabi Aioli Furikake
$7.99
Butter Shoyu Garlic Furikake Butter Shoyu Garlic Furikake
Butter Shoyu Garlic Furikake
$7.99
Classic Nori Furikake Classic Nori Furikake
Classic Nori Furikake
$7.99
Spicy Miso Furikake Spicy Miso Furikake
Spicy Miso Furikake
$7.99
5 Varietyies Furikake Packs 5 Varietyies Furikake Packs
5 Varietyies Furikake Packs
$39.99

Uncover our story

Born in Japan, crafted in Hawai‘i.

We create furikake that honors Japanese tradition while embracing the creativity of our Hawai‘i culture.

From poke bowls to avocado toast, every sprinkle is a bridge between heritage and modern flavor.

We push the boundaries of taste to deliver a powerful dining experience that leaves a lasting impression. Learn more